Advantages & Drawbacks to Using a Local Answering Service
sing a local answering service helps keep the local economy strong but using a local company usually means similar high traffic patterns and busy times.
When looking for an answering service, many small businesses want to support the local business community by hiring a service based in their area. While this idea certainly has its merits, there are a number of possible downsides and even dangers when making this decision. One concern that is especially of importance to those in medical fields is that, when using a local answering service to take calls from local residents, there is a much greater chance that an operator will answer a call from someone they know. This can be especially awkward when your call is regarding personal medical matters.
Another concern may be that events or circumstances that affect an area may negatively affect the call center while they also drive up call volume. A landscaping company is certainly going to get a large increase in calls during a blizzard from people looking for snow removal. At the same time, a call center located in an area affected by a snow storm may experience temporary staffing shortages because local roads are filled with snow and a number of operators aren't able to make it into work. Each of these situations is hectic on their own, but together they can easily mean longer wait times.
On the other hand, a center based locally can be convenient when it comes to providing information pertinent to that area. Operators in a call center based locally are going to be much better at giving your callers directions to your place of business, for example. Another consideration is differences in regional accents. When someone in Massachusetts places a call to the local electrician, they might be surprised if someone with a southern drawl answers. Similarly, if someone in West Texas calls a local business and an answering service operator with a New York dialect answers, they may initially think they've dialed a wrong number! Using a local answering service avoids this very situation.
At the same time, however, the most important things to consider when selecting an answering service is whether it is reliable and staffed by professional operators. At present, there are excellent call centers located throughout the United States. With that in mind, it is worth considering whether you should rule out an answering service just because it is not operating in your particular geographic location. The fact is there is not one answering service that is perfect for everyone. You might have to investigate a number of providers before you find the best fit for your business.
